![]() That’s not too shabby but even more impressive is how much of the liquor market Captain Morgan takes up. As noted, parent company Diageo currently accounts for one of the largest portions of the global alcohol market, according to Zippia. It’s a top selling alcoholĭespite its relative youth, Captain Morgan wasted no time in staking its claim in the American liquor sales chart. Captain Morgan is among the younger ones from this impressive family lineup. This means the Captain has a whole host of famous sibling companies such as Johnny Walker, Smirnoff, Bailey’s Irish Cream, and Guinness. If there is a market for it and it’s an alcoholic beverage, Diageo has a toe in it. Diageo owns a whole host of distilleries, which include scotch, other whiskeys, vodka, tequila, gin, and even some beer breweries. In addition to Captain Morgan, it owns four other rum brands, including Zacapa. Even in second place, it produces an impressive amount of brands that take up a large space in the alcohol aisle. According to, Diageo was, at the time, the single largest distiller in the world, before being bumped to second largest in 2017. Captain Morgan is a sister company to other top brandsĪlthough Captain Morgan was originally owned and operated by the Seagram brothers, in 2001 they sold the company to Diageo, a multinational distilling company. But its young age hasn’t stopped it from becoming a hit in the American market. Just two years later, in 1864, vodka giant Smirnoff was founded.Ĭaptain Morgan can’t even fall back on American prohibition, which forced American brewers and distillers to find alternate means of supporting themselves, because Captain Morgan has never been produced in the United States. Rum competitor Bacardi was founded in 1862, more than 80 years before the Captain hit the shelves. While a company that is over 75 years old may, in any other situation, be considered an old company, when it comes to liquor, it’s practically a baby. But the Captain Morgan variety didn’t come onto the scene until 1944 when the Seagram family bought a distillery in Jamaica and started producing the now-famous Captain Morgan Rum. Rum itself has been produced in the Caribbean for hundreds of years. Like other hard liquors, r um is based on fermentation and fermentation has been around for a long time. The company chose to name its product after him due to his "legend and character," which the marauding pirate certainly had, in addition to an extensive and not necessarily flattering track record. Morgan was a successful pirate and spent the last few years of his life an incredibly rich man drinking rum on his sugar plantation before dying at the age of 53. But as long as you didn’t attack British ships and shared with the British Government, they had no problem with it. If that sounds like a pirate, it’s because that’s basically what it was. A privateer could attack ships and take whatever bounty they wanted. It is more commonly accepted that Morgan joined Oliver Cromwell’s troops.īy 1660, Morgan was made Lieutenant Governor of Jamaica by his uncle and became the captain of a "privateer" ship. One story is that Morgan was taken to be made an indentured servant, something he vehemently denied. Morgan was born in South Wales in 1635 before making his way to Barbados under uncertain circumstances. Captain Morgan was a real personĬaptain Morgan isn’t just a friendly mascot known for partying on the Las Vegas Strip, he was a real person and a pirate, no less.Ĭaptain Morgan’s rum took its name from captain Henry Morgan. So sit back and grab a drink as we set sail to learn the untold truth of Captain Morgan. Whatever the reason, there is more to this rum, and its famous Captain mascot, than meets the eye. ![]() Maybe it is because, as the drink’s catchphrase says, perhaps there is a little Captain in all of us. There is something endearing about this affordable boozy drink that keeps people coming back for more. Captain Morgan rum may be a relative newcomer to the rum industry, but its distinctive bottle and powerful flavor have helped to skyrocket the brand to one of the top-selling liquors in the United States and the U.K. ![]() Its iconic Captain character, which was based on a real life pirate, has captivated the rum drinking population for decades. There are few brands of liquor that have made more of a splash in the market than Captain Morgan rum.
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